{"id":4575,"date":"2024-07-09T04:01:07","date_gmt":"2024-07-09T04:01:07","guid":{"rendered":"https:\/\/www-dev.absglobal.com\/au\/?p=4575"},"modified":"2024-07-10T00:23:53","modified_gmt":"2024-07-10T00:23:53","slug":"genetics-meat-the-market-for-new-abs-beef-manager","status":"publish","type":"post","link":"https:\/\/www-dev.absglobal.com\/au\/2024\/07\/09\/genetics-meat-the-market-for-new-abs-beef-manager\/","title":{"rendered":"Genetics \u201cmeat\u201d the market for new ABS Beef Manager"},"content":{"rendered":"\t\t
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Forging a career in global meat sales, James Campkin-Smith developed a clear understanding of how genetics impact carcass quality.<\/p>\n

And it\u2019s this experience, plus a \u201cpassion\u201d for genetics developed through his family\u2019s Angus operation, is what he will bring to his new role as ABS National Beef Marketing and Sales Manager.<\/p>\n

\u201cRegardless of the breed of cattle, it\u2019s the way the carcass grades that is important,\u201d he said.<\/p>\n

\u201cGenetics hold the key to some of the answers the beef industry is asking for. Such as increased farmer profit via FTAI (fixed time artificial insemination) and sexed male semen as well as reduced emissions via more efficient animals getting turned-off quicker and creating consistent, high eating quality beef.\u201d<\/p>\n

For the past six years James worked for JBS Australia\u2019s Southern Division in export box meat sales, selling products to Japan, Korea, China and Southeast Asian markets as well as into domestic retail programs.<\/p>\n

A NAB Agribusiness Rising Champion and member of the Angus Australia GENANGUS Future Leaders Program, James is also a partner in his family\u2019s South Gippsland Angus grass-fed breeding and fattening business.<\/p>\n

He began breeding cattle as a teenager, learning early about the value and compounding benefits of quality genetics.<\/p>\n

\u201cGenetics can shape a farming business, it is the backbone,\u201d he said.<\/p>\n

\u201cThere are also enormous gains farmers can make, thanks to genetics, in terms of efficiency and improvement of their end-product. With quality genetics farmers are making their herds better year-on-year. Being involved in breeding decisions and then following the process through until the end product – quality meat – is what makes me excited about genetics.\u201d<\/p>\n

In addition to his work with Australian beef producers, James wants to draw on his export experience to expand the footprint of quality Australian genetics across the globe.<\/p>\n

Thrilled to join the market-leading ABS team, James will work with Fletch and Kim to help farmers with their beef breeding solutions.<\/p>\n

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Contact James on 0458 227 277 or\u00a0james.campkin-smith@genusplc.com<\/a><\/p>\n

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